Friday, May 11, 2012
Follow up- on Why! oh why?
A few weeks ago I posted on the issue of copyrighted material used in commercial advertasing without proper release, compensation or credit. All the hard work done by a team gone down the drain sort of speak. I found the ad work at a local mag and when I first saw it, I was perplexed at the audacity of some people, in this case the jewelry maker. She had taken our team's work and put her logo and run it as an ad in a local mag. Everything would be good and dandy if the intention of the shoot was to create an ad piece/ advertising /commercial work but it was not.
After a few months of running the ad,I decided to pay a visit to the person in this discussion. Well, that conversation did not go well. Lets start with the facts, I explained how it was unfair for the model who didn't expect to see her face/look run as the advertising look for the jewelry company, specially w/o compensation. Also, to the photographer who put the entire shoot together w/o receiving compensation for his work. He didn't even get acknowledged in the final piece run by the mag. Why, because it looks better w/o credits. It looks like the person's paid for it, while in reality they didn't.
I haven't even gotten started to mentioned how I decided on the styling of this piece to showcase the elements when the "client" says to us, the photographer and me, the stylist. Client:"well, I got thousands of pictures from other people, I don't need to use yours"
Photographer:"good, go ahead and use them, because I don't want you to use my picture like that"
Client: "well, to tell you the truth, I don't have photoshop, so I can not put my logo, but you can do that.
To my surprised she expected the infringed photographer to do some more work for her after she blatenlty refused to admit fault or apologize for any inconveneince to all of us. She then left the room, saying " You need to be nicer to me, I don't need this shit".
Sometimes this industry seems to be plagued with people trying to run their own agenda without caring about what is right or wrong. Sometimes, it seems unfair that a good deed goes punished for so long and it makes you want to stop working with people. Sometimes people abuse the system. And just make it harder for all of the good people out there to get a break because we then are all so worry about not getting rear ended by those who don't value the work of others.
Well, the magazine that run the ad has been informed of the lack or release on the image used and they haven't even responded to it. It all seems too unreal to believe that someone with thousands of images can choose to infringe on just one, but I guess... I run a search and found the image in question used for anything from coupon, ads,twitter and what not.
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